InternetAds Target Your Cell Phone (PC World)

PC World - Spending on mobile search and display advertising will skyrocket in the coming years in the U.S., finally making cell phones a viable vehicle for this type of online marketing, according to research firm The Kelsey Group Inc.

Spending on mobile search and display advertising will skyrocket in the coming years in the U.S., finally making cell phones a viable vehicle for this type of online marketing, according to research firm The Kelsey Group Inc. Spending is expected to total US$33.2 million this year and grow at a compound annual rate of 112 percent through 2012, when it will hit $1.4 billion, Kelsey Group analyst Matt Booth said. This means that major players in online advertising, like Google Inc., Microsoft Corp. and Yahoo Inc., as well as the major mobile carriers, will battle it out in a market that is uncharted territory. "Between now and 2012, the opportunity [in this market] is wide open," Booth said. As the market morphs from tiny into sizable, Internet companies and carriers are learning as they go, figuring out how to compete and partner with each other, win over advertisers and better serve mobile subscribers, he said. The boost in spending follows technology advances, such as the increasing availability of mobile broadband services, the expansion of GPS (Global Positioning System) capabilities and improvements in device usability, at the hardware and software levels, he said. For Google, the broadening of the mobile channel for search advertising comes at a good time, because... [ Read more on www.yahoo.com ]

InternetThe Conference Call Is Dead

And good riddance. There's a better way to do phone meetings.

InternetVirgin America To Offer Wireless Internet Access On Flights (TechWeb)

TechWeb - AirCell is partnering with Virgin America to offer Wi-Fi broadband Internet services on the airline's flights in the continental U.S. in 2008.