GeneralGoogle Beefs Up Ad Services

New services focus on vertical markets, targeting ads to drive both online and offline sales.

Recommend this story? Yes No Please Wait... Google Inc. is ramping up its efforts to help specific vertical markets create more effective online advertising, using its technology to help clients highlight as many of their assets as possible to drive not only online, but also offline sales.At its New York office Thursday, the directors of Google's vertical industry practices discussed some of the ways Google is changing its advertising strategies to be more industry-specific, something that the company hasn't traditionally done, said Tim Armstrong, president of advertising and commerce, North America, for Google.Armstrong said Google wants its advertising practices to be so vertical-specific that in the future the specialists in those markets will be driving the company's advertising strategy, so much so that he joked the he would be out of a job."The vertical people will be running Google," Armstrong said. "I'll be the least useful person in the room. ...If you were to come into Google for a day, you'd actually see the industry groups have become the most specific connection point with customer."Most companies don't have a quantitative view of all of the assets they have for sale, and part of what Google is helping vertical industry customers do is take stock of all of their offerings so they create better ways to constantly reach customers, he said. As part of this strategy, Google's retail advertising practice is... [ Read more on www.pcworld.com ]

GeneralZimbra Users Vexed by Yahoo Deal

Response to the planned acquisition ranges from skepticism about about Yahoo's capacity to serve enterprise customers and suspicion about Yahoo's plans for the Zimbra suite.

GeneralSAP expands mid-market on-demand offering

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