GeneralEMC Targets Consumers Under Several Names

As it enters the consumer market, EMC will ship products both under its brand and that of partners.

Recommend this story? Yes No Please Wait... EMC plans to use both its own products and OEM (original equipment manufacturer) deals to target the consumer market, a company executive said Friday in an interview.Mozy, an online backup and recovery subscription service, will be offered by EMC to consumers under its own brand, said David Goulden, EMC's executive vice president and chief financial officer. Mozy became part of EMC after it acquired Berkeley Data Systems in October. In contrast, the company has also tied-up with Intel for Intel-branded storage that will run EMC's LifeLine software suite. The product will ship with Intel's brand and will be supported by Intel, although there will be a mention that the product runs LifeLine powered by EMC, Goulden said.Partnerships like the one with Intel are important for EMC as it is relatively unknown in the consumer market, an expensive market to enter on its own, Goulden added. LifeLine provides NAS (network... [ Read more on www.pcworld.com ]

GeneralDigital Docs Raise Compliance Issues

Many electronic discovery tools exist, but there are questions about them, a group of e-discovery experts say.

GeneralMicrosoft delays WinHEC hardware show by six months

Microsoft has put back its annual Windows Hardware Engineering Conference by six months next year.