InternetGadgets Led Year's Mobile Developments

It wasn't just about the iPhone this year.

DENVER -- The 2007 mobile music market could be summed up in one phrase: "It's the device, stupid." And though no mobile music service or associated innovation gained even a fraction of the attention that Apple did by unveiling the iPhone, that story certainly helped shine a spotlight on other mobile music developments, if only by means of comparison. And believe it or not, there were other milestones in mobile music throughout the year. AT&T finally joined competitors Sprint and Verizon Wireless by launching its own full-song music download services. Its strategy is one of partnership, tapping eMusic and Napster to create mobile versions of their digital music services so users can buy individual tracks or track bundles directly from their phones. The operator also became the exclusive U.S. provider of the iPhone, which sold more than 1 million units in less than three months. Rhapsody got into the mobile game as well. After absorbing MTV's Urge, the company struck a deal with Verizon Wireless that made Rhapsody the exclusive platform to deliver tracks purchased from the VCast Music service. Through time, Rhapsody and Napster hope to apply a wireless all-you-can-eat subscription model to their plans. TRYING TO RING IN SALES This year also saw a resumed push on ringtones, with operators spending big bucks on exclusive deals with big-name acts in hopes of goosing a stalling market. Verizon led the way, landing such big-ticket names as AC/DC, Bob Marley and Led Zeppelin... [ Read more on www.internetnews.com ]

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