InternetYahoo, Google in Search/Ad Deal

Google's ads to appear with Yahoo search results.

Yahoo (NASDAQ: YHOO) and archrival Google (NASDAQ: GOOG) said on Thursday they had entered a nonexclusive partnership on search advertising expected to add as much as $800 million in annual revenue. Under the agreement, Yahoo can run ads supplied by Google alongside its own search results and on some of its Web sites in the United States and Canada. Yahoo will decide where the Google ads will run and which search terms it can use, Yahoo said in a statement. The deal initially spans four years, with options to renew it up to a period of 10 years. RELATED ARTICLES Yahoo Said Close to... [ Read more on www.internetnews.com ]

InternetYahoo reaches Google ad deal, Microsoft talks fail (Reuters)

Reuters - Yahoo Inc and Microsoft Corp ended talks as the Web pioneer agreed to let archrival Google Inc sell search ads on its site, the companies said on Thursday.

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