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Fri, 25 Jul 2008 04:24 Back to present
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InternetMicrosoft Still Working on Online Branding Issues (PC World)

Fri, 25 Jul 2008, www.yahoo.com

PC World - Microsoft is working on a way to combine its online services into a single Web page to solve its branding problem, CEO Steve...

Microsoft is working on a way to combine all of its online services under a single Web page, rather than continue on with its confusing online presence involving multiple brands and services reached through many different portals. The change will happen along with a streamlining of the branding, said Microsoft CEO Steve Ballmer, in response to a question from an analyst during the company's annual analyst get-together on Thursday. Microsoft has been criticized for the introduction of the Live brand, which didn't fully replace the MSN brand, resulting in a confusing online presence for the company. "The real question isn't the brand question. The real question is, If you type 'www. whatever-Microsoft-wants-you-to-see-first.com,' what does that page look like?" Ballmer said. "I don't think it's going to be a blank page." Currently, Microsoft's Live.com page and Google's Google.com site are essentially blank apart from the... [ Read more on www.yahoo.com ]


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Fri, 25 Jul 2008, www.yahoo.com

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