InternetBig Media Looks to Win the Web

If YouTube's wild popularity can be compared to a movie, ABC, Paramount, Yahoo and others say they'll have plenty to say about it how it ends.

PALO ALTO, Calif. – Do TV networks get the Web? Sure, all the networks have huge investments in the Web and have significant online presences, but these media giants continue to wrestle with the best way to present content (free versus paid) and how best to attract advertisers. On the flip side, many Internet companies have their own ideas about video distribution. "One of the things I've noticed the past year or so is that the Silicon Valley view of video on the Web is very YouTube-centric," said Bill Gurley, a partner in Benchmark Capital and moderator of a panel here earlier this week at the AlwaysOn Summit. "There are a lot of questions of what's being done and not done and there a lot of biases I don't think are accurate." Google's YouTube is known as the site most responsible for the explosion in user generated content (UGC). But many YouTube contributors also took liberties with the UGC idea, posting commercial movies and network TV shows, much to the chagrin of the studios. Viacom, for one, is embroiled in a billion dollar lawsuit against Google's YouTube over alleged copyright infringement. But while fighting copyright theft, the networks are now going to great lengths to get more of their content online and under their control. NBC and Fox, for example, launched Hulu.com earlier this year. The site features "professional content" including TV shows, feature films and video clips, which it streams for free, supported by pre-roll and mid-roll ads. ... [ Read more on www.internetnews.com ]

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