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Wed, 06 Aug 2008 04:09 Back to present
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InternetGoogle to serve up ads for NBC's online Olympics coverage (AFP)

Wed, 06 Aug 2008, www.yahoo.com

AFP - Google on Tuesday announced that freshly-acquired DoubleClick will be used to weave video ads into NBC's online coverage of the Olympics in Beijing.

SAN FRANCISCO (AFP) - Google on Tuesday announced that freshly-acquired DoubleClick will be used to weave video ads into NBC's online coverage of the Olympics in Beijing. The advertising coup stems from DoubleClick technology newly adapted to work with Silverlight 2 video platform software made by Microsoft, an arch-rival of Google. "We're pleased to see the investment DoubleClick has made to enable customers such as NBCOlympics.com to take advantage of Silverlight to offer compelling packages to their advertisers," Scott Guthrie, a vice president in Microsoft's .NET Developer Division, said in a release. "Microsoft has always had a strong commitment to working closely with partners and the industry to enable them to leverage our tools and platform to deliver great user experiences." NBC Universal Digital Media will be among the first Silverlight 2 users to stream targeted video advertising to people watching shows on the... [ Read more on www.yahoo.com ]


Other news fromInternet:

InternetGiant online security hole getting fixed, slowly (AP)

Wed, 06 Aug 2008, www.yahoo.com

AP - A giant vulnerability in the Internet's design is allowing criminals to silently redirect traffic to Web sites under their control. The problem is being fixed, but its extent remains unknown and many people are still at risk.

InternetCan Dell Hold its 'Cloud Computing' Trademark?

Wed, 06 Aug 2008, www.internetnews.com

Legal experts say it liable to lose the first time the company tries to enforce the trademark.