InternetGoogle Tips DoubleClick Integration Plans (PC Magazine)

PC Magazine - After all the back and forth over whether Google's acquisition of DoubleClick would be anti-competitive or an invasion of our privacy, the search engine giant on Thursday released new details about how the online advertising company will be integrated into Google.

After all the back and forth over whether Google's acquisition of DoubleClick would be anti-competitive or an invasion of our privacy, the search engine giant on Thursday released new details about how the online advertising company will be integrated into Google. Specifically, Google unveiled four new enhancements to its advertising platform. With frequency capping, advertisers will be able to control the number of times a user sees an ad so they are not faced with the same ad every time they sign on to a particular Web site, Google said. Google will also provide advertisers with data on how many people have seen their ad campaign and the average number of people who view their ads. The company also promised improved ad quality, and... [ Read more on www.yahoo.com ]

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