InternetGoogle Integrates DoubleClick Through Ad Features (NewsFactor)

NewsFactor - Google announced enhancements to its network Thursday that the search giant hopes will offer enhanced experiences for users and better value for advertisers and publishers. The changes include partner sites for which Google provides advertising.

Google announced enhancements to its network Thursday that the search giant hopes will offer enhanced experiences for users and better value for advertisers and publishers. The changes include partner sites for which Google provides advertising. According to Rajas Moonka, Google senior business product manager, the additions reflect the integration of DoubleClick, which Google bought last year. DoubleClick specializes in managing online advertising for Web publishers. DoubleClick was founded in 1996 and The New York Times reported its revenues topped $300 million a year when Google acquired the company for $3.1 billion. The acquisition sparked a bidding war with Microsoft and gave Google access to DoubleClick's advertising software and, perhaps more importantly, its customers and network. Keeping Promises "When we purchased DoubleClick, we talked about how we would empower agencies, advertisers and publishers to collaborate more efficiently and effectively, and provide a better experience for our users," Moonka said. "We are happy that we have been able to deliver on this promise already, like support for third-party vendors... [ Read more on www.yahoo.com ]

InternetHow to Prevent a Coffee Shop Wi-Fi Attack

Logging on using your mobile device allows hackers to steal your password unless you take basic precautions.

InternetGoogle says AOL investment may be impaired: filing (Reuters)

Reuters - Google Inc's 5 percent stake in Time Warner Inc's AOL unit may be worth less than the $1 billion the Web company paid for it in 2006, Google warned in a regulatory filing on Thursday.