InternetNew IT Strategies Rock at Oracle

Consolidation, virtualization, commoditization and moving to Linux are fast becoming the mantras of forward-thinking CIOs, and Oracle has realized major benefits by adhering to them.

SAN FRANCISCO -- Like other corporations, enterprise software giant Oracle (NASDAQ: ORCL) is struggling to make its IT operations more flexible and responsive to business needs while simultaneously coping with ever-increasing demand for physical infrastructure and the pressure to cut costs. Its solution has been to consolidate and virtualize its infrastructure and install commodity hardware which can be replaced cheaply and easily. "We face the same challenges as anyone else -- an explosion in the amount of data, the growth in power consumption, the lack of skilled people to manage IT to match the growth in compute demand, and the density of computing," Oracle's Chief Information Officer, Mark Sunday, said in his keynote speech here at the Next Generation Data Center (NGDC) Wednesday. "Which means we'll run out of power long before we run out of floor space in our data centers." Sunday cited IDC statistics that said storage demand is growing by 60 percent a year. He also cited statistics showing that annual datacenter energy usage in U.S. datacenters grew from 61 billion kilowatt-hours (kWh) in 2006, to 80 billion kWh this year, "which is 1.5 percent of all energy consumed in the U.S." Datacenter energy demands will exceed 110 billion kWh in 2010, Sunday said. RELATED ARTICLES Enterprises Face Data Growth Explosion Datacenters: What's That Giant Sucking Sound? Networks: The Crux of Tomorrow's Datacenter Oracle Takes Aim at Virtualization, SAP Oracle Expands... [ Read more on www.internetnews.com ]

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PC Magazine - After all the back and forth over whether Google's acquisition of DoubleClick would be anti-competitive or an invasion of our privacy, the search engine giant on Thursday released new details about how the online advertising company will be integrated into Google.

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Efforts to push data services and cut churn keep the third-largest U.S. carrier optimistic, but it's still suffering worse than its rivals.