InternetCustomers Keep on Churnin,' Carriers Fret
Carriers look to reduce turnover and keep customers happy.
In the competitive race to build subscriber base, leading wireless carriers are all on the same quest to lower customer turnover but are using different strategies to achieve their goal. As Gartner analyst Phillip Redman points out, subscribers leave when network coverage isn't adequate or when pricing is more compelling with another carrier or if they want a device not offered by their current carrier. "Churn has been endemically high in this industry, but it's how the carriers work as they almost push them to leaving than trying to keep them," Redman told InternetNews.com "They've all had a hard time trying to understand their customers or doing a good job of communication with them," he added. Market leader AT&T (NYSE: T) is busy bundling packages for specific customer segments aiming to provide what it believes customers truly want when using a mobile device. RELATED ARTICLES Sluggish Economy Not Hurting Verizon Slipping Revenue Breaks Sprint's Stride AT&T To Offer Wireless Bundle Wireless Price War a Boon to Enterprise Mobility It's All About Wireless Data for AT&T For more stories on this topic: Verizon Wireless, for its part, said its intent on keeping all its customers satisfied on all fronts. "We seek to provide the kind of service, whether that's network coverage, products and services or customer service, that not only satisfies customers, but also makes them likely to recommend us to a family... [ Read more on www.internetnews.com ]
InternetHTC Android Phones May Be Delayed Until 2009 (NewsFactor)
NewsFactor - According to a Web report, there may be some problems with integrating the Google-led open-source mobile platform Android into devices, delaying the release of an Android phone until early next year.
InternetThe View Beyond Vista
Has Microsoft written off Vista? The 18-month-old desktop OS has yet to gain significant traction, and rumblings of the next generation are starting to be heard.