InternetUK online ad spend overtakes mainstream TV (Reuters)

Reuters - Spending on online ads overtook advertising on mainstream TV in Britain last year, growing 40 percent to 2.8 billion pounds ($5.3 billion) and accounting for 19 percent of all advertising, UK regulator Ofcom said.

LONDON (Reuters) - Spending on online ads overtook advertising on mainstream TV in Britain last year, growing 40 percent to 2.8 billion pounds ($5.3 billion) and accounting for 19 percent of all advertising, UK regulator Ofcom said. In its annual report on Britain's 51 billion-pound communications industry, the watchdog found that Britons spent four times as much time on computers, or 24 minutes a day, and twice as much time on mobile phones in 2007 as in 2002. Average household spending on communications fell slightly, however, as bundled services and broadband bargains drove down prices, while more consumers shopped around and switched providers to get better deals, Ofcom said on Thursday. "We are spending more and more time with our communications devices but spending less on them," Ofcom's strategy and market development partner Peter Phillips said in the report, which covers TV, Internet, mobile and fixed-line telephony and radio. Online advertising spending was dominated by paid-for search, in which sponsored links appear as Internet search results. Paid-for search accounted for 1.6 billion pounds, with the rest split equally between display and classified ads. According to Ofcom's comparative figures for 2006, the latest available, Internet advertising in Britain generated more revenue per head -- 33 pounds -- than in any other G7 country. TV... [ Read more on www.yahoo.com ]

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InternetResearcher lowers projections for online video ads (AP)

AP - Research company eMarketer is sharply reducing its spending projections for online video advertising, saying the market hasn't been as strong as the firm had previously estimated.