InternetDreamWorks, Intel Collaborate on 3-D Movies

Chipmaker and movie company bring tech and cinema together.

SAN FRANCISCO -- Starting in 2009, all of DreamWorks Animation SKG films will be in next-generation 3-D. "This is the next innovation for the movie industry," Jeffrey Katzenberg, chief executive of DreamWorks Animation (NYSE: DWA), said in an interview. "It impacts how we make our movies, how movie theaters present our films and how audiences experience our films." Katzenberg's DreamWorks Animation and No. 1 chipmaker Intel (NASDAQ: INTC) announced a 3-D movie image brand called InTru 3D at Intel's Developer Forum in San Francisco on Wednesday. The first movie from DreamWorks Animation to use the brand and logo will be "Monsters vs. Aliens," coming out next March. RELATED ARTICLES Intel Reveals First Details on Its GPU Entry Intel's Really Big Tech Fest Intel Sets Sights on Solid State Drives Intel Splits Its Atom With New Release Next Up, Intel Inside Your TV For more stories on this topic: Financial terms were not disclosed. Renee James, head of Intel's software and solutions business, told Reuters that Intel's contribution to the 3-D partnership technology came through acquisitions of startup companies, with more innovations from its stand-alone graphics chip due in 2009... [ Read more on www.internetnews.com ]

InternetTurn nabs $15 million for search-like ad tech (CNET)

CNET - Online publishers are increasingly selling ad space on their sites with the help of third-party advertising networks--a trend that's contributing to the rise of newfangled ad technologies.

InternetIs Apple's iPhone Fix Enough?

Apple says an update addresses connectivity problems with the iPhone's 3G performance.