InternetMicrosoft Details Strategy To Grab Google's Market (NewsFactor)

NewsFactor - Microsoft laid out its "catch Google" strategy at the Search Engines Strategies Conference and Expo in San Jose Tuesday. Appearing as the second keynote, Satya Nadella, senior vice president for search and advertising, vowed that additional investment and new deep-search techniques will allow the company to gain share over market behemoth Google.

Microsoft laid out its "catch Google" strategy at the Search Engines Strategies Conference and Expo in San Jose Tuesday. Appearing as the second keynote, Satya Nadella, senior vice president for search and advertising, vowed that additional investment and new deep-search techniques will allow the company to gain share over market behemoth Google. Currently Microsoft gleans less than 10 percent of all Internet searches and less than five percent of Internet ad revenue from searches. New Search Frontier Nadella maintains that deeper, connected searches will yield better results and, hopefully, more satisfied Microsoft customers. He said nearly half of search users spend 30 minutes on a query looking for the right result. While current search technology can use the previous search results, Nadella believes interrelated and deeper queries can get accurate results faster. Such tailored searches can be achieved by looking over multiple searches and histories. Nadella also indicated that search could evolve from merely seeking results to using search engines to perform actual work based on a query. How this could tie into, for example, Office or other applications was not detailed. Kitchen Sink Approach The presentation was part of Microsoft's push to gain a respectable foothold in the lucrative search and online ad market... [ Read more on www.yahoo.com ]

InternetYahoo mixes old and new in Internet-age news service (AFP)

AFP - Yahoo is building an Internet-age news service, leveraging its global audience of a half-billion people to win exclusive interviews with world leaders.

InternetMalicious Flash ads attack, spread via clipboard (CNET)

CNET - A new type of Internet-based attack is spreading in which Flash-based ads seize control of a Web surfer's clipboard and paste in a link to a malicious site in the hopes that it will be spread from there into e-mails, blogs, and instant messages.