InternetHow To Get Your E-mail Past Clients' Spam Filter

Achieving 'deliverability,' otherwise known as getting e-mail delivered to a user's inbox in a timely and fully-functional fashion, is both an art and a science. Here are some tips.

With growth rates of spam, phishing, and e-mail-borne malware showing no signs of abating, more and more ISPs and enterprises are implementing stronger protective measures. Many of these anti-spam techniques are well known to those of us in the e-mail industry tasked with managing “deliverability” – the art and science of getting e-mail delivered to a user’s inbox in a timely and fully-functional fashion. Ever since the first anti-spam measures began to be widely deployed in the mid-1990s, legitimate e-mails have occasionally been caught in the net and deleted, delayed, or shunted to “spam” folders. As the economy tightens, many companies are refocusing their advertising and marketing efforts on e-mail, and as a result many enterprise IT managers are getting a crash course in deliverability issues. RELATED ARTICLES Spam: You've Come a Long Way, Baby Lessons From McAfee's S.P.A.M. Experiment Volunteers For Spam For more stories on this topic: As I have noted in many, many, many columns, there are a number of technical and infrastructure issues that can affect a company’s deliverability. What IT managers and their “clients” in the marketing department need to realize is that technical issues are only the tip of the iceberg. Yes, the technical people tasked with deliverability need to be aware of the impact of the content of the messages, not just the mechanics... [ Read more on www.internetnews.com ]

InternetGoogle, Verizon Talk Deal Despite Spectrum Clash

Putting their differences over the FCC's wireless auction behind them, two technology giants near a pact on wireless search ads, according to reports.

InternetAT&T offers in-home tech assistance (USATODAY.com)

USATODAY.com - AT&T, taking aim at Best Buy's Geek Squad and other tech services, has launched a 50-state in-home support service for computers, TVs, broadband, wireless and more.