InternetMySpace Tops in Display Ads

New figures from comScore are the latest sign that ad business is heating up at social networking giant.

Driven by heavy traffic to the popular social network MySpace, News Corp.'s Fox Interactive Media division served more display ads than any other U.S. Web property in June, according to new figures from online metrics firm comScore. Of the 52.3 billion display ads FIM served, MySpace accounted for 51 billion. The nearest competitor was Yahoo (NASDAQ: YHOO), which served up 34.7 billion throughout its Web properties. By market share, FIM accounted for 15.9 percent of all display ad views, compared to Yahoo's 10.5 percent. The new figures are striking considering the difficulties that have surrounded advertising on the social networks. Facebook's CEO Mark Zuckerberg recently told attendees at the company's developer's conference that Facebook hadn't yet figured out its revenue model. RELATED ARTICLES Microsoft Searches for Revenue With Facebook Rethinking Social Networking Can Social Media Advertising Work? Advertisers Grapple With Social Media For more stories on this topic: Both News Corp. and Google (NASDAQ: GOOG), which serves ads on Facebook's rival MySpace, have admitted that squeezing ad dollars from the heavily trafficked site wasn't as easy as they thought. Past troubles aside, the new comScore figures build on a promising trend for the site. News Corp. reported a 57 percent increase in fiscal fourth-quarter operating profits over the year-earlier period for its FIM division, a spike that... [ Read more on www.internetnews.com ]

InternetMicrosoft releases beta 2 of Internet Explorer 8 (Reuters)

Reuters - Microsoft Corp released on Wednesday a second test version of Internet Explorer 8, delivering a feature-complete upgrade to the world's most widely used Web browser.

InternetHow a Global Internet Policy Might Look

Global survey of Internet activists hears calls for online bill of rights, questions about American hegemony.