InternetMySpace overtakes Yahoo in display ad views: report (Reuters)
Reuters - Yahoo Inc has lost its lead of the U.S. market for online display advertising to MySpace and its parent company News Corp's Fox Interactive Media and MySpace, new industry data shows.
SAN FRANCISCO (Reuters) - Yahoo Inc has lost its lead of the U.S. market for online display advertising to MySpace and its parent company News Corp's Fox Interactive Media and MySpace, new industry data shows. Fox Interactive's collection of sites, led by MySpace, drew 56.8 billion advertising views in June, compared with Yahoo's group of sites which had 53.1 billion, according to data from Web audience measurement firm comScore this week. But while the statistic marks the rapid growth of MySpace in terms of advertising viewership, analysts say the social network site has struggled to draw top-dollar ad rates relative to Yahoo, known for attracting premium advertising rates. "Social media gets all these ad impressions but not necessarily get the dollars," said Colin Gillis, analyst at Canaccord Adams. MySpace's cost per thousand (CPM) page views are significantly lower than that of Yahoo, he said. A MySpace executive said it is closing the gap with rivals such as Yahoo, Time Warner's AOL and Microsoft Corp's MSN after the revamp of its home page in June, which has drawn in big-name sponsors such as Sprint and Wendy's. "Our CPMs have grown significantly," Jeff Berman, MySpace president of sales and marketing, said of June's growth spike. "Category by category, year over year, we're up double digits." According to... [ Read more on www.yahoo.com ]
InternetGoogle Outlines Plans for Android Apps Market (PC Magazine)
PC Magazine - Google will house its Android marketplace on an open content distribution system similar in style to YouTube, and the first Android phone will include access to a beta version of Android Market, the search engine giant said Thursday.
InternetMicrosoft Issues Warnings on IE 8 Beta 2
It may be a Microsoft creation but it doesn't play well with other Microsoft products.