InternetBig Green Takes Center Court at U.S. Open

COMMENTARY: Tennis may be the game at this year's U.S. Open, but IBM and the USTA aren't playing around when it comes to promoting energy-efficient operations.

NEW YORK -- This week marked the commencement of the U.S. Open, and those here in the New York area not exhausted by Olympimania have two weeks of top-notch tennis to look forward to. Yes, we're already seeing great things from perennial heroes like four-time U.S. Open champion Roger Federer, and Rafael Nadal, fresh off ascending to No. 1 in the world and taking Olympic gold in Beijing for Men's Singles. And, naturally, we'll be staying tuned to see whether Venus and Serena Williams will face off in the quarter finals, as seems likely -- and, of course, which of the two sibling powerhouses (themselves also recently minted gold-medal winners in the Olympics) will emerge victorious from the duel. But as with every year, the event's tireless organizer -- the United States Tennis Association (USTA) -- is working behind the scenes (and below Arthur Ashe Stadium here at the Billie Jean King National Tennis Center) with another group of notables to make sure the above-ground action goes according to plan. Once again, IBM is one of the key sponsors the USTA has tapped for the effort. And as it has for the past 17 years, Big Blue is flexing its technological might to enable much of what makes the U.S. Open happen on and off the court. Behind the scenes with IBM at the U.S. Open. Click to enlarge. Yes, you read that right: Big Blue has been a sponsor of the Open for 17 years. True, most sponsorships are chiefly about cash being handed over in return... [ Read more on www.internetnews.com ]

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